Graham Norwood Books

Graham has written two books published by EG Books/Elsevier.

'21st Century Estate Agency' looks at how the estate agency industry has evolved in the United Kingdom and how it is currently regulated. It compares the UK industry with how homes are sold across the world, and gives helpful case studies from other countries’ property industries.

The UK housing market is ending a buoyant era, with more agents chasing fewer clients. This book is the guide to how agents can emulate their overseas counterparts and win more business, earn more income, and increase their standing.

'Media Relations In Property' explains how the property industry fits into an increasingly media-driven world. The book is peppered with case studies and experiences from agents, builders, public relations executives and journalists who aim to demystify the ‘black art’ of public relations.

Crucially, the book explains how property players can build shareholder value through stronger brands, can develop reputations that produce a flow of new work, and can sell and let homes faster and at a fraction of the cost of other marketing techniques.